But not all was fun as the campaign saw a lot of hate for India and Indians from PewDiePie's fans. PewDiePie who is known for his funny antics on YouTube had an entertaining campaign throughout. These actors also shared videos on Twitter asking people to subscribe to T-Series.
This was followed by support from Bollywood actors like Anil Kapoor, Salman Khan, Arjun Kapoor and John Abraham.
The record label's CEO Bhushan Kumar finally broke silence through a video on Twitter urging Indians to subscribe to T-Series on YouTube. Subscribe to #BharatWinsYouTube /dJumzHwADa- Bhushan Kumar 6, 2019 We're on the brink of becoming the world's biggest channel.